Community Radio National Listener Survey

Radio Northern Beaches (2MWM)

Who is listening?

• Nationally 4,519,000 Australians listen to their local community radio station in a typical week (27% of the 15+ population)
• Nationally 9,562,000 Australians listen to their local community radio station in an average month (57% of the 15+ population)
• 861,000 listen in Sydney in a typical week (24% of the 15+ population)
• 1,852,000 listen in Sydney in an average month (52% of the 15+ population)
• On average Sydney listeners will tune in for 4.8 hours in a typical week

(McNair Ingenuity 2010)

Why are they listening?

• Specialist music programs (63%)
• Programs are not available elsewhere/ I hear something that I don't heart anywhere else (56%)
• They play Australian music/ support local artists (47%)

(Results for Sydney)

2MWM Listeners

With 181,229 people (15+) in its broadcast licence service area:

• 2MWM is estimated to share in a community radio audience reach of 43,495 in a typical week (24% of the 15+ population)
• 2MWM is estimated to share in a community radio audience reach of 94,239 in an average month (52% of the 15+ population)

(Based on the 2010 National Listener Survey results with additional estimates by CBOnline)
Community Radio National Listener Survey report available at www.cbonline.org.au